Passing Measure R in Buena Park

Fierro Public Affairs led the successful campaign for Measure R in Buena Park, securing a landslide 74.71% voter approval for a 1¢ sales tax increase to generate approximately $20 million annually for public safety, city services, and infrastructure improvements.

We established and managed Residents for a Safer Buena Park, the ballot measure committee, and executed the full campaign strategy — from coalition-building and messaging to direct voter outreach, digital marketing, and budgeting.

The Challenge

Sales tax measures face inherent voter resistance. Buena Park residents needed to understand not just the city’s revenue needs, but how the funding would directly improve their daily lives — their streets, their parks, their public safety response times.

Our Approach

We built and managed the entire campaign apparatus from scratch: the ballot measure committee, coalition partnerships, messaging framework, voter contact plan, digital advertising strategy, and budget. The core insight was hyper-local personalization — we talked about specific intersections, specific parks, specific response time improvements in specific neighborhoods.

The Result

74.71% voter approval — a commanding margin that reflected genuine community buy-in. The campaign generated approximately $20 million in new annual recurring revenue and stands as one of the strongest ballot measure performances in Buena Park’s history.