Fierro Public Affairs

The Model, Flipped.

A Southern California-rooted public affairs practice that reaches every corner of the state — from city halls and special districts to Sacramento and beyond. Senior strategy, hands-on engagement, real accountability.

Government Relations Strategic Communications Campaign Management California · Local to Statewide
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About the Firm

We win for a living.

Founded by Danny Fierro, FPA brings deep relationships in every jurisdiction we serve, decades of experience across five states, and a selective approach that lets us invest fully in every engagement we take on. We have particular depth across California's cities, counties, and special districts: the local agencies where outcomes are decided but where larger firms rarely reach. When we say senior-led, we mean it. Our consultants are in the room, on the calls, and accountable for the outcome.

Fierro Public Affairs is the next chapter of Presidio Public Affairs, founded by Danny Fierro in 2014. Same leadership, same practice, new name.

We are students of politics and governance, grounded in a service-first ethic that traces back to Danny's years in government. The work we're most proud of is the work that produces real policy outcomes for real communities, and that conviction shapes everything we do.

Fierro Public Affairs is a bespoke advisory practice built on a straightforward principle: the senior strategist you hire should be the one engaged in your work. We structured the firm around that idea from the start. Deliberately lean, principal-led, and focused on delivering the kind of hands-on attention that complex public affairs challenges demand.

At a Glance

Founded — 2014
Principal — Danny Fierro
Offices — San Diego, CA
Offices — Irvine, CA
Focus — California, from local agencies to the Capitol
Clients — Fortune 100 companies to local public agencies
Our Approach
Senior engagement isn't a selling point — it's how we're built.

Principal-Led, Start to Finish

Danny and his senior team are personally engaged throughout every project, from strategy development through execution. The people who earn your confidence are the same people doing the work.

Lean by Design, Selective by Choice

We keep our practice focused so we can invest fully in each client. We're selective about the engagements we take on, and when we take yours, it gets our undivided attention.

Relationships Built From the Inside

While national firms and Sacramento shops cover the Capitol, we operate where policy meets the ground: in planning commissions, city councils, water districts, and the local agencies that shape daily life across California. Our relationships in these spaces aren't sourced from a directory. They're built from years of working inside them.

Expertise

Bespoke Strategy for Complex Challenges

We built a practice around hands-on, senior-level engagement because the work we do is too important to delegate. Lean by design, selective by choice.

01

Public Affairs & Government Relations

Navigating complex regulatory and political landscapes at the regional, county, and municipal levels. When national and international firms face specific local challenges, we offer the expertise and relationships they need.

Government Relations

Strategic engagement with elected officials, regulatory bodies, and government agencies to advance your policy objectives and protect your interests.

Issue Advocacy

Building and executing targeted campaigns to educate stakeholders and the public on critical policy issues, shaping the narrative and driving outcomes.

Coalition Building & Grassroots Outreach

Organizing diverse stakeholders into effective coalitions, mobilizing community support, and amplifying voices through strategic grassroots engagement.

Association Management

Full-service management for trade associations and industry groups, from daily operations and strategic planning to member engagement and legislative advocacy.

02

Policy Advocacy & Campaign Management

Winning ballot measures, driving voter engagement, and building the coalitions that turn policy objectives into measurable outcomes at the ballot box.

Policy Initiative Campaigns

Full-service ballot measure and policy initiative campaigns, from message development and voter targeting to field operations, digital advertising, and election night reporting.

PAC & Voter Engagement

Establishing and managing political action committees, developing voter engagement strategies, and executing targeted outreach to mobilize support.

Integrated Strategies & Analytics

Data-driven campaign strategies that combine polling, analytics, digital outreach, and field operations into a cohesive plan optimized for maximum impact.

03

Strategic Communications & Public Relations

Shaping public perception, managing crises with precision, and building lasting reputations through disciplined messaging and earned media strategy.

Organizational Communications

Developing comprehensive internal and external communications strategies that align your messaging with organizational goals and build stakeholder trust.

Media Relations

Cultivating relationships with journalists and media outlets to secure earned coverage and position your organization as a thought leader.

Crisis Communications & Management

Rapid-response crisis planning, real-time media management, and reputation recovery strategies that protect your organization when the stakes are highest.

Public Relations & Reputation Management

Long-term reputation building through strategic PR campaigns, community engagement, and proactive brand stewardship.

Social Media Management

Strategic social media programs that engage target audiences, amplify your message, and complement broader communications objectives.

Results in Action

It's easier to show than tell.

Our case studies reflect work led by Danny Fierro, first as founder and principal of Presidio Public Affairs, and now under the Fierro Public Affairs name. Same leadership. Same approach. New chapter.

68.9%
Voter Approval
Advocacy & Campaigns

Winning Measure I in Santa Ana USD

A $355 million bond securing 68.9% voter approval through intensive ground operations: nearly 50,000 doors knocked and 100,000 text conversations.

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74.7%
Voter Approval
Advocacy & Campaigns

Passing Measure R in Buena Park

A landslide 74.71% approval for a 1¢ sales tax generating $20M annually, one of the strongest ballot victories in city history.

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100%
Permits Approved
Permitting

Permitting for National Food Services Provider

Overcoming permitting delays threatening multiple Southern California locations, safeguarding millions in client investments.

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+59%
Engagements
Communications

Revitalized Communications for Statewide Association

44% more impressions, 59% more engagements, 42% more web traffic in three months. Membership growth and legislative wins followed.

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Win
Precedent Set
Government Relations

Advocacy for the Orange County Hotel & Lodging Association

Six weeks of high-impact lobbying plus an eight-week digital campaign compelled the City Council to mandate a special election, a California first.

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1st
Ever City Funding
Government Relations

Communications & Advocacy for Regional Nonprofit

Landmark first-ever direct city budget funding for a nearly half-century-old arts organization through relentless advocacy and innovative outreach.

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Pass
Bond Passed
Advocacy & Campaigns

Measure BB in ABC Unified School District

Comprehensive campaign combining community engagement, targeted voter outreach, and strategic messaging to fund critical school infrastructure.

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The Team

Senior People. Every Engagement.

Danny Fierro, Founder & President of Fierro Public Affairs
Danny Fierro
Founder & President
The Principal

Over a decade building one of Southern California's most trusted public affairs practices.

Danny founded Fierro Public Affairs on the conviction that hands-on, senior-level engagement produces better outcomes, and structured the firm to make sure that's exactly what clients get. Personally involved in every engagement, Danny brings deep relationships in every jurisdiction the firm serves, decades of experience, and a selective approach to client work that lets him invest fully in every engagement he takes on.

Danny began his career in Silicon Valley's private sector before moving into public service, working in the Office of the Majority Leader in the California State Assembly, San Diego City Hall, and other government roles that gave him firsthand understanding of how policy is made and how institutions operate. That experience shapes the firm's ethics-first orientation and its ability to navigate complex political environments from the inside out.

Danny earned a B.A. in Political Science from Yale University.

✓Deep relationships across local government, labor, business, and community organizations
✓Track record spanning government relations, ballot measures, and strategic communications
✓Ethics-first approach grounded in years of public service
Get Started

Your Challenge Deserves Senior Attention

Principal-level engagement, deep local relationships, and a track record of results across five states. If that sounds like what you're looking for, we should talk.

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Contact

Let's win together.

Tell us how we can help you and your organization achieve your goals. We'll reach out within one business day.

Every engagement begins with a confidential, no-obligation conversation.